These prints are part of the "another day. another adventure." campaign platform.

We had to communicate that the mini coupé will turn your daily drive into a exciting and thrilling adventure,
no matter where you are.

The new mini coupé is the latest member of the mini family. the two-seater has a license for everyday adventure
– as shown in the campaign. 

Executive Creative Director: Jason Schragger
Creative Directors: Genevieve Hoey
Art Director: Thomas Jullien, Rolando Cordova, Salvator Gulifa
Copywriter: Amadeus Henhapl, Gian Carlo Lanfranco
International account supervisor: Paula Atwell
Account manager: Thijs Van Dam