The mission of the "another day. another adventure." integrated campaign for the mini coupé and roadster was twofold: to establish the two new models' adventurous and masculine niche within the existing product range as well as to revitalize the whole mini brand. this was achieved through tv, print, social media and branded content.

Created with the mini team at © bsur 2012 - www.bsur.com

Executive Creative Director: Jason Schragger
Creative Directors: Genevieve Hoey
Art Director: Salvator Gulifa, Thomas Jullien
Copywriter: Genevieve Hoey
Client services director: Mia Drexl-Schegg
International account supervisor: Paula Atwell
Account manager: Thijs Van Dam
Strategy director: Jeffre Jackson

Created with the MINI Team at © BSUR 2012 - www.bsur.com