A quirky driver, a freaky hitchhiker, a whimsical soundtrack and the snowy roads of Iceland…anything can happen in a MINI Coupé.
It's another day, another adventure.

This film have been shot in Iceland for the campaign of "another day. another adventure." campaign.
It was the first film of three that each present a different adventure to showcase the "diversity" of the MINI driving experience.


These prints are part of the "Another Day. Another Adventure." campaign platform.
We had to communicate that the MINI Coupé will turn your daily drive into a exciting and thrilling adventure, no matter where you are.
The new MINI Coupé is the latest member of the MINI family. The two-seater has a license for everyday adventure – as shown in the campaign. 


MINI was looking to boost the brand’s image among males 18-30 in anticipation of its forthcoming launch of new car models
and build a genuine opt in social fan base.


We wanted to increase brand perception based on analysis of the target male groups ambition for adventure.
Through a relevant content and surrounding social campaign, tap into the demographic and create meaningful engagement.

VICE created, All the Wrong Places, a six-part travel series devoted to far-flung adventures that exist outside subjective tour books
and mainstream travel shows.


- 8MM views
- 711 organic new Facebook fans
-Gold medal for branded content at the World Media Festival


Video Views: 3.5MM+
Facebook Likes: 511K


Executive Creative Director: Jason Schragger
Creative Directors: Paulo Martins, Karl Dunn
Art Director: Thomas Jullien
Copywriter: Jason Schragger
Client services director: Mia Drexl-Schegg
International account supervisor: Paula Atwell
Account manager: Thijs Van Dam
Strategy director: Jeffre Jackson
Director: Kevin Thomas

Created with the MINI Team at © BSUR 2012 -