The campaign’s key creative idea plays on the excitement fuelling automotive and football worlds, and blends them into an extensive brand experience.
The stars of this integrated campaign are true engineers of excitement: three-time uefa champions league winner, andrés iniesta; paris saint-germain and brazil captain, thiago silva; recent winner of the african cup nation, yaya touré; and youngster from schalke 04, max meyer.
As four of nissan's new official brand ambassadors, the players will have a key role in nissan's global campaign.with the global “engineers of excitement” campaign nissan features three innovative car models: nissan gt-r nismo (the world’s fastest production car); nissan leaf (the world’s best-selling electric car) and nissan qashqai.
BEHIND THE SCENES
We created a online website where anyone could vote for the goal of the week.
Check out goal of the week.
The platform is based on a complex algorithm that calculates the excitement, the tension and the difficulty of the goals.
Here is the case study about goal of the week.