THOMAS JULLIEN - Creative - Art Director
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ADIDAS x PARLEY - ULTRABOOST

8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from our coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans, since 2015. To help support the launch of the UltraBOOST Parley we've partnered with Psyop and Golden Wolf to create an eye-catching animation. In the stop-motion video the upper knit is used as a canvas. On it the creation story of the UltraBOOST Parley is told through beautiful embroidery. The content is being rolled out through adidas channels in cinema’s, online video, social, in-store and print.

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FILM
Production Company: PSYOP
Director: Marco Spier
Managing Director: Neysa Horsburgh
Executive Producer: Shannon Alexander
Head of Production: Amy Fahl
Head of VFX: Christian Bach
R&D: Jonah Friedman
Producers: Dorian Douglass & Paul “Pizza” Pianezza
Technical Director: Pakorn Bupphavesa
2D Lead: Thomas Panayiotou
Designers: Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur
Nuke Compositors: Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou
Editors: Brett Nicoletti, Mike Hackett
Lighters: Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan
Animation Studio: GOLDEN WOLF
Creative Director: Ingi Erlingsson
Executive Producer: Dotti Sinnott
Head of Production: Tania Baptista
Art Director: Stefan Falconer
Designers: Charles Bigeast, Nick Stoney
Lead Animator: Thom Eide
Animators: Tim Whiting, Eliot Ruocco-Trenouth
Production Assistant: Ana Hoxha
Sound Design: The Ambassadors
Global Music Manager Adidas: Daniel Cross
Music Company: Format Entertainment
Original Music: The Math Club
Vocalist: Tia P.
Social Content Editors: Robert Vink, Wouter Koomen, Rens Van Wassem

KEY VISUALS
Retouching: Loupe Amsterdam
Senior Retoucher: Gareth Jones
Senior Retoucher: Guillaume Koenig

PARTNERS
Social Agency: We Are Social

CREDITS
Agency: TBWANEBOKO
Chief Creative Officer: Darre Van Dijk
Creative Director: Thomas Jullien
Art Director: Benjamin De Villiers
Copywriter: Andrew Maaldrink
Global Brand Leader: Kruno Ivancic
Senior Global Client Partner: Natalia Forster
Business Director: Tomas Pruijs
Account Manager: Toby Castle-Smith
Account Executive: Gabriel Menendez
Executive Producer: Rosemarie Praaning
Content Producer: Blue Ter Burg
Associate Art Director: Valentino Marazziti
Designer: Niya Andreeva
Social Content Editor: Robert Vink
Social Content Editor: Wouter Koomen